Tip of the week : Marketing (Maintaining a Brand Message)

Marketing : Maintaining a Brand Message

A brand message is a gathering of three things; Voice, Image, and the Conversation of your audience. Maintaining this message is a process based on utilizing your list of a Voice and Image vs the Conversation of an audience. Write out a list of ideas that are believed to be things a Brand stands for. This list will be a guideline to watching what the audience is waiting to hear/see, and interact with. This list can change over the years, and is only a guideline. Over time a Brand will find its footing.

To maintain a brand message check the list and listen to an audience. Their reaction is vital to how any Brand should proceed. Another advantageous method is look at the with non bias eyes. This is a helpful way of seeing if the message is both clear and consistent. If things seem outside the original brand message it is time to start changing things up. The value of a Brand message affects the way an audience will perceive their emotional attachment to future brand ventures.

A consistently clear cut message to an audience will ensure longevity and growth. To add value to the rule of 10% keep the message going in a specific direction. This method will help the return be greater in the long run. Changing the message, or the familiarity of said message, to an audience can confuse or distort their perception and actually turn them away. Also, introducing a new message weakens the efforts of the rule of 10%.

Do you have what it takes to... Make A Right Left Here… Do you!?
• Make A Right Left Here (My official page website)
• BBR Productions Inc. (Direct company link)

Tip of the week : Networking (Loyalty)

Tip of the week : Networking : Loyalty 

Loyalty is the foundation of relationship growth. The power of friendship is based on being there for those you care for. A working relationship begins with trust then gains loyalty. This is why people are loyal to a brand. Pepsi vs Coke, Nike vs Rebecca shoes, and of course Star Wars vs Star Trek. Now some times a person can like both things, and yes, people can have more than one best friend. The concept of Loyalty is to give respect where respect is due.

When a person(s) goes out of their way for you, or gives you their time without question, this is a great way to build a relationship. The give aspect of networking. Though, when the time comes and you could utilize their 'help' or 'serves' but then you go and pay someone who you have no relationship with... this is bad networking. It breaks the chains of Loyalty. Taking and taking from a person in a relationship then giving nothing back is an insult to the time you spent together.

Be very careful with Loyalty. Loyalty is the difference between someone always being there and someone you showed disrespect to whom won't be there for again. Networking is building and cultivating relationships. It is by far the most important aspect of success in this business of life. It helps us in our careers and with the people within in our three circles; Friends, Family, and Associates. Embrace the value of those worth your circle, but most of all respect the time Loyalty takes to be earn. 

 
Do you have what it takes to... Make A Right Left Here… Do you!?
• Make A Right Left Here (My official page website)
• BBR Productions Inc. (Direct company link)

TIP OF THE WEEK - Networking : The Follow Up

Networking : The Follow Up

More essential than a first meeting is the follow up. A follow up is simply reaching out to a person(s) met recently to acknowledge it even happen. Commonly seen are 'Thank you for meeting me', 'Great meeting you the other night', and of course 'Met you last night, let's get lunch!'. It is a nice way of reminding a person how much fun that initial meeting went. Even when the meeting was at a networking event, or a friend introducing a friend. What is a Follow up really? Why is it important and when and how does a person handle a proper follow up? 

Traditionally a good follow up should be limited to no later than three days after meeting a person. Two days is safe, and one day is a perfectly timed follow up. Keeping it short and to the point is helpful too while adding an 'Emotional Moment' inside the follow up. Maybe a joke was said, or a nice story about XYZ happened, and adding a reminder of this helps recall the feelings everyone had within the conversation in the first place. And finally, but not last, keep from asking for things within a follow up unless prompt too. Such as the other person suggesting lunch at the first interaction.

After a follow up, maintaining that relationship begins with keeping in touch with them. Focus on a routine and naturally flowed schedule of keeping these people in the rotation of life. A follow up, and future contact, with a person can be done through any means of communication: Emails, Phone Call, Text, Social Media Message, etc. I like an email for my follow up, and slowly move up to a phone call over time. My personal favorite is sending out inspirational text messages randomly to my friends, family, and associates to let them know I am thinking of them. 

A network of people will be there at the beginning and the end of a person's journey with communication!

Do you have what it takes to... Make A Right Left Here… Do you!?

• Make A Right Left Here (My official page website)

• BBR Productions Inc. (Direct company link)

TIP OF THE WEEK - Get a Manager or an Agent

Performer : Get a Manager or an Agent

The true secret to getting a manager or an agent is in the form of Networking, Marketing, and Practicing within the chosen field of interest. Building and cultivation those relationships is an establishing point to open doors for opportunity. Next, take a Brand to build awareness which creates interest and ultimately generates sales (or involvement). And finally practice the given skill/craft and the two aforementioned necessities to develop a naturally instinctive ability to be present of your effort at all time.

Often I will state how Networking, Marketing, and Practicing leads to success. There will always be a general fundamental in those three things. That feeling of enlightenment when the realization of a networking circle's value is revealed. Friends, family, and associates will lead to opportunity. When I first met my acting manager it was through a mutual friend who had already spoke grandly, and truthfully, about me. It was my Brand that allowed him to have something to speak about. Who I was, what I do, how well I do it, and my personality in general.

Once I was in the room it was knowing what my brand is. How it would benefit both parties to a mutual working relationship. Before I walked into that room they were already 30+ years into the business and did not need my help to make any more money. So the old 'Send me on auditions and I'll get booked' mentality was out the window. Instead, I explained how I was making a living doing it already. How my career (Brand) was growing and established. Managers/Agents want to take on an already growing and working client because they know you will actually utilize their help.

Friends lead to doors, brand opens them, and practice keeps you inside!

Do you have what it takes to... Make A Right Left Here… Do you!?
• Make A Right Left Here (My official page website)
• BBR Productions Inc. (Direct company link)

COMIC CON 2016!!!

COMIC CON 2016!!!

Four days of amazing adventure. Did I explore a little, Yes, but I mostly stayed put at The Grey Woods booth. Which is fine. 180K+ showed up and a majority of those people walked by and I said hi. Comic Con is different for each person attending. For most it is a fun place to show off their costume they've been working on for months. For others it is a place to be seen, to show their creations off to people: Books, drawings, etc. Unless your Marvel then it's all about LOOK AT WHAT WE HAVE COMING! And that's a good fun thing.

What is Comic Con to me? A place to Network, Market, and Practice my skill in growing my career in life. To be at the mercy of hundreds of thousands of people and just say 'Hey, take my photo' is not what I am about. This event was much more than that to me. I always try to build relationships with people, and most importantly let people know who I am and what I do. This is where the practice comes in. I filmed a little for my Make A Right Left Here TV, messed with a few people to add to the fun of it all. I swapped cards with business owners and people alike! It was fun. Also got interviewed!

Now after all that, what is the point of Comic Con!? For me, it was about follow ups. I reached out to people and emailed them, where I could I added them on social media, and I showed interest in what they have to offer because I actually care too. I had to organize all the photos and videos and set up a release of each so I can get the most out of it instead of just sharing everything in one big shot. Marketing is about slow and steady to get the most out of it. Anyone can do it, they need only have a schedule filled with patience.

Oh, and I enjoyed the experience of Comic Con for the first time! Great fun!

Do you have what it takes to... Make A Right Left Here… Do you!?
• Make A Right Left Here (My official page website)
• BBR Productions Inc. (Direct company link)

Getting to the next level as a...

Before success, in a career of your chosen field, specifically entertainment, there are a few stigmas out there keeping the status quo down: The old school mentality that 'talent & skill' alone will get you to the promise land & it is widely believed that if you get a Manager / Agent... i.e. discovered, then your career is inevitable. Ultimately that mentality is a cover up to what is really going on. Truth of it all, is despite your hard work in becoming the greatest skilled performer and hoping for that manager/agent... comes down to this...

Your manager doesn't get you work. They utilize their relationships over the years with casting directors to get you in the door. (NETWORKING) At this point you have two jobs; 1) Be professional, show up on time, and have options for them. 2) Network, Market, and Practice. Build and cultivate the relationships with the short amount of time you get, and show your personality of who you are (BRAND / MARKETING), and use that time to understand the system of auditioning so you can become more comfortable for future auditions (PRACTICING).

Your manager doesn't expect you to get booked for at least a year. If you do get booked, then great! But they want you to be seen. Because Casting Agents / Directors book people they are familiar with. Since 2015 Chris Pratt, Jennifer Lawrence, and Jeremy Renner have been in 3 films. That is not a coincidence. They are not auditioning for projects. They have relationships, brand value, and work hard to maintain those things. They can also perform. Thus utilizing the 3 Needs of Success: Network, Market, and Practice.

The reality is at all times you must be utilizing these aspects of running your business to obtain a long and prosperous career in any given field. I will list below, then do your do-diligence and research successful people. 

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• 3 Needs of Success: Network (Building and cultivating relationships), Market (Taking a Brand to build awareness to create interest that ultimately generates a buy into it), Practice (Your skill/talent and the other areas of running your life business)

• 3 Needs of Longevity: Management (Time, Money, and People), Entrepreneur (Brainstorming, finding solutions, calculated chances, thinking outside the box), Talent (You must have the ability to play the game in your given field when you get there)

• 3 Needs of Purpose: Security (To protect your calculated chances), Growth (Money to invest), Dream (This is reward money for hard work)

• 8 Assets of life: (Invest into these over time) Stocks, Bonds, Mutual Funds, Intellectual Properties, Real Estate, Businesses, I.O.U's, Commodities

There is a greater understanding of each of these four areas. Of course, the basic concept can be researched and look into how successful people are utilizing each of these four areas.

Do you have what it takes to... Make A Right Left Here… Do you!?
• Make A Right Left Here (My official page website)
• BBR Productions Inc. (Direct company link)

What three things help a person to succeed?

• 3 Things to bring your mind into the Now!

Best part about life is the journey. Experiencing all woes and joys in an undecided fate is a wonderful feeling. Fearfully so, I might add and yet, I still believe that my mind can handle it. What is next, what will happen? With plans filled in endless dreams about doing what I love, anything is possible when it comes to stopping or helping my efforts forward. In the beginning, or end, I am the great decider of what I will do next. 

A time for proactive movement is at an constant NOW! Hurt, sick, penniless, without opportunity!? Forget that crap. Fear is in the mind. People with no arms and legs make careers doing what they love. People without opportunity create chance. People who have loss everything find success again. There is a huge difference between a failed individual and successful person. That separation is a person willing to take responsibility of their current situation and changing it. 

Allow me to suggest three things to bring your mind into the NOW! 

ONE : Do what you enjoy. If you are doing your passion it will help you wake up in the morning. It will remind you that you are not working a dead-end job but making a difference in bringing your dream to life. Breathe in what you love and turn it into your purpose. You can make a living doing what you love. 

DOS : Manage your money wisely. Know what your monthly overhead is. How much it cost you and your life business to survive. Save over your expense by organizing your money. Have four business bank accounts (Primary Checking, Security Savings, Growth Savings, Dream Savings). Spend less than you save. Set a budget to live and die by. Take control of your money. 

DREI : An unstoppable Team around you. This game of success is not about friends. It is about the right friends, right family, and the right people surrounding you. Make sure the value of your life is filled with the value of those around you. Positivity builds productivity. It's nice to work with your friends but if they are keeping you down then it is time to find someone else. Life is once. 

Believe in you and those around you and then become the change you want to see in this world. Be becoming successful doing what you love it will add to the world around and promote positivity and hope! Peace in harmony!

Do you have what it takes to... Make A Right Left Here… Do you!?

• Make A Right Left Here (My official page website)

• BBR Productions Inc. (Direct company link)