Tip of the week : Switch from an artist to a business
What we do, is not our job. What we do is the reward for doing our job correctly. Working at a doughnut shop making doughnuts is not how we get hired. Being a great actor, or comedian, is not why we get paid. Any one can act all day and never get paid. So how does one make a living doing what they love? Shouldn't you get paid for what you do? Change the brain's way of thinking.
Ever watch one of many movies or a song on the radio that are terrible. Ever say to yourself...
“How did this get on the radio?”
“How did they get in this movie?”
“My comedy special would be better than this crap!”
The difference between that “crappy” performance and a person's lack of career comes down to an artist brain vs a business brain. They may be crappy but they are doing their job correctly. They are running their business outside of their artistic brain. What you do is the art, and you should do the art. When you are ready to make a living getting paid for what you do, then run your business.
An artist believes and focuses first on their craft. Hoping people of note will catch their master performance. Steve Martin says “Be so good they can't ignore you.” This is a hopeful statement covering up what is really going on. Steve Martin's success didn't come from being great. And he is great, but he wasn't always amazingly funny.
His well written book “Born Standing Up” is a must read for performers. But, read between the lines. Every moment of his success came, unintentionally, from his business brain. In the book, he focuses on his battle of getting better. His multiple friendly relationships all lead to opportunities. He stated his friend paid Steve as a writer from his own pocket cause the show didn't think Steve Martin was good.
Success is found by working hard at your business. There are relationships involved in first impressions, third party introductions, or outright friendships. That doughnut job comes from building a relationship within moments in an interview or having been introduced by a friend.
These are a few concepts to keep in mind to utilize and understand the value of a business brain.
• Networking is building and cultivating relationships. Be nice to everyone, you never know who someone is or knows. The future of your career is rooted in who you know. Keeping those relationships growing without ever asking for things. Build and cultivate that friendship.
• Marketing is having a brand to help build awareness, which creates interest, and ultimately generates sales. Sales is an audience buying into the brand. Refrain from pushing a brand in people's faces and focus marketing your adventure to allow people a chance to willingly jump on board!
• Practicing your craft is one thing and you should practice. Cause you should still be able to play ball when you get on the field. Being good, great, and even capable helps success. In addition, learn to practice the business brain skills. This list you are reading needs to be practiced.
• Manage time, money, and people is the start of controlling longevity. Success comes from networking, marketing, and practicing, but it is budging your time and money while being able to delegate your in needs to people which opens your chances of longevity up.
• Entrepreneur brain is all about taking calculated chances, giving back to your community, thinking of solutions, and being an idea person. Growing from nothing to something by embracing the value of running your life as a business. P.S. Go incorporate yourself as quick as possible.
• Talent is needed for longevity. As practice allows for success to happen, one must maintain growth on their talents. The talents of their skill and the talents of understanding the needs of running their life as a business. You can only be kind of alright at what you do before fifteen minutes of fame are up.
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Do you have what it takes to Make A Right Left Here… Do you!?
If you need a little blurb “about me” here you go. But please, read it with an English Accent. Or a really bad Australian accent.
Originally a Musician playing with the band TENEbRAE for 10 years. Thomas J. Bellezza added Acting, Stand-Up Comedy, Directing, Writing, Producing, and Raising Capital into his life. Having owned a fully polished performance theater in Holbrook, NY he helped others open their shows including his own productions. He is a consultant for businesses and individuals focusing on the process of building success. His areas of expertise are in networking, marketing, management (time, money, and people), and finding solutions.
BBR Productions Inc : Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in possibility through Consulting, Marketing, and Developing.
oh DEER! Productions : The hands on company. Where BBR Productions Inc designs, raises capital, and is there through the development of an idea, oh DEER! Productions does the physical work after the conceptional stage has concluded.
Team Rise Together : Our mission is to allow artists an outlet to express their vision in an environment to collaborate with like-minded individuals working in a synergetic growth to success by helping one another in a team effort to say YES to a future in entertainment. A gathering of Actors, Crew, Writers, Producers, and Directors working together to bring media projects to life. We take on interns from colleges and give them real time experience. My we work together, grow together, and rise together!
