Sunday, November 27, 2016

Tip of the week : Marketing (Maintaining a Brand Message)


Marketing : Maintaining a Brand Message

A brand message is a gathering of three things; Voice, Image, and the Conversation of your audience. Maintaining this message is a process based on utilizing your list of a Voice and Image vs the Conversation of an audience. Write out a list of ideas that are believed to be things a Brand stands for. This list will be a guideline to watching what the audience is waiting to hear/see, and interact with. This list can change over the years, and is only a guideline. Over time a Brand will find its footing.

To maintain a brand message check the list and listen to an audience. Their reaction is vital to how any Brand should proceed. Another advantageous method is look at the with non bias eyes. This is a helpful way of seeing if the message is both clear and consistent. If things seem outside the original brand message it is time to start changing things up. The value of a Brand message affects the way an audience will perceive their emotional attachment to future brand ventures.

A consistently clear cut message to an audience will ensure longevity and growth. To add value to the rule of 10% keep the message going in a specific direction. This method will help the return be greater in the long run. Changing the message, or the familiarity of said message, to an audience can confuse or distort their perception and actually turn them away. Also, introducing a new message weakens the efforts of the rule of 10%.

Do you have what it takes to... Make A Right Left Here… Do you!?
Make A Right Left Here (My official page website)
BBR Productions Inc. (Direct company link)

Sunday, November 20, 2016

Tip of the week : Networking (Loyalty)



Tip of the week : Networking : Loyalty 

Loyalty is the foundation of relationship growth. The power of friendship is based on being there for those you care for. A working relationship begins with trust then gains loyalty. This is why people are loyal to a brand. Pepsi vs Coke, Nike vs Rebecca shoes, and of course Star Wars vs Star Trek. Now some times a person can like both things, and yes, people can have more than one best friend. The concept of Loyalty is to give respect where respect is due.

When a person(s) goes out of their way for you, or gives you their time without question, this is a great way to build a relationship. The give aspect of networking. Though, when the time comes and you could utilize their 'help' or 'serves' but then you go and pay someone who you have no relationship with... this is bad networking. It breaks the chains of Loyalty. Taking and taking from a person in a relationship then giving nothing back is an insult to the time you spent together.

Be very careful with Loyalty. Loyalty is the difference between someone always being there and someone you showed disrespect to whom won't be there for again. Networking is building and cultivating relationships. It is by far the most important aspect of success in this business of life. It helps us in our careers and with the people within in our three circles; Friends, Family, and Associates. Embrace the value of those worth your circle, but most of all respect the time Loyalty takes to be earn. 
 
Do you have what it takes to... Make A Right Left Here… Do you!?
Make A Right Left Here (My official page website)
BBR Productions Inc. (Direct company link)