Sunday, October 21, 2012

Relationships Pros and Cons

• Relationships Pros and Cons

Your personal life is very important in maintaining sanity. So keep it separate from your business life. Many entertainers do this well, others actually are very bad at it. Who you are dating, hanging out with or maybe just banging, are things only you and that person(s) must know. What's so important about keeping your relationships (friendly or romantic) private? Because they are private. Your “Brand” (business) has nothing to do with what you do behind closed doors. Selling your Brand to the public takes a lot of work.

Vince Neil is not Vince Neil all the time. He shuts it off when he is off stage and not selling his Brand. Actors have Brands too. The point is, when you let the fan-base into your private life you are taking away two things and adding one immensely bad thing; 1) The illusion of what your Brand represents (think of a politician or better yet a Wrestler – The Undertaker is not throwing his child around like the walking dead guy), 2) Your limited control over what people see into your Brand. (Think James Hetfield in shorts).

One immensely bad thing : You are adding an open doorway into your privacy. More accurately, your peace of mind. Allowing your fan-base to feel like a friend will overwhelm you in the long run. An entertainer may seem like they are on all the time but trust me, an entertainer needs a moment to rest their act. Everyone does. I am sure people who work 9 – 5 come home with a need to just crash, while zoning out on nonsensical TV for an hour or two. After dealing with their work day ALL day, it can take some sickly toll on you.

Keep your relationships private. That includes your friendships and romantic relationships. Your audience is an audience for a reason. You are working, selling your Brand, and growing a business to make a living. When you are around your friends, family and loved ones you don't sell to them. You may work with them, but that's a business relationship you keep professional as they help grow your business too. Maybe you are helping them grow their business.

Next time you're buying something at 7-Eleven, ask the cashier if you can hangout with them after their shift... My point exactly!

Saturday, October 13, 2012

Let me splain, no, there is too much. Let me sum up.

Let me splain, no, there is too much. Let me sum up.

When I was younger I had a dream I want to accomplish. To own a venue. Before I get to that, I would like to mention the following. I hosted a comedy open mic night on Friday. Oh it was exciting. One of my good friends asked me to handle it for him and I was more than happy to oblige. Reading my adventures you already know I think open mic nights are last on my list (not for beginners – get out there and have fun). Even more so nowadays as the fun of entertaining has dwindled in the presence of other entertainers.

Let me splain. While I was hosting I had little control over who showed up. If I had to count on my hand the amount of comedians that appeared I'd say about twenty came out. Five minutes a spot plus bull-crap, twenty comedians, you do the math. I was hosting that show from 10:00pm (start time 10:41p) till 1am in the morning. Most comedians had been working hard on their material. Maybe they get one night a month to say it on stage. Fine I get that. I support the desire to say things on stage.

Keep in mind, I have no control over the fact that twenty comedians showed up. So being a douche to the host (me) and all other comedians is unacceptable networking. You want to make it in this business, respect the business. Needless to say when you get to comic number ten you are asking for trouble. In short, some douche comedian got called up nineteenth. He gets up to the mic and says some rude things. Fine. Great, you are a comedian. Let's hear it.

You should never say anything other than here is the next comedian.
I'm the only comedian that has actually performed in a real club.
Let the funniest person her tell his jokes.

Oh wait, after saying all that he had nothing to say. The guy walked off stage after two failed jokes and didn't even say good by to the person running the event. Which leads me to...

In three weeks my own theater will be opening up. Respect the industry. That's what I do, am doing and will continue to do. My place is opening on the first of November and I have three major rules: 1) No politics – you want to perform, you rent the time, run the show. 2) Behave – act rude or disrespect the business, audience, performs, or venue, you are gone. 3) No Alcohol – I want people to enjoy coming to see quality shows not come because it's a place to get drunk. Oh, and no TVs, radios, or pool table happening during performances!

Saturday, October 6, 2012

Help one, help all, helps yourself?

Help one, help all, helps yourself? :

I love entertainment. I love the business of entertainment too. What I am less found of are entertainers. This is a game of possibility. Most entertainers are in this game as if it were a competition. Let's be serious for a moment. The truth of it all is this game is not a competition. There is room for everyone. Maybe you are still learning, or the system of entertainment is looking for something different than you. It just means keep trying. Keep trying while working with other people in your field, outside your field, and learn to be helpful. This business grows on people working together.

A movie is made by more than 8 people. Those normal 8 are actors, a director, camera people, and a producer. Then those unsung heroes: grips, people who handle light, stand-ins, extras, etc. Stay after a movie is over and watch how long you'll wait around with credits going and going and going. It's beautiful to watch since it represents success in groups. If all people looked at a movie's behind the scenes workings you'll notice how to become successful. People searching for success all by their lonesome will take a lot longer getting there while others working with people will find themselves among success much quicker.

Take a comedian. They writer their own jokes, they perform their own jokes, they drive to their own gigs. Fine, that seems like it takes one person. Except, you need someone to run the show (The person who booked you)... Oh I am sorry, did you say you booked the show yourself? Okay, you need a person who owns a club to let you perform there. Oh, did you say you own the place too. Now you are getting annoying! Fine, you own the place, now you need people to run the door, the lights, the bar, the cleaning, etc. My point is, you are working hard for yourself while others are working hard to make it possibly for you to do it.

This is not a one person game. It is a group effort. Helping one, helps all to help yourself!

Wednesday, October 3, 2012

Marketing as a woman

Marketing as a woman :

The beauty of marketing. One must always market to find their branding in front of people. I've learned over the years the value of branding. Creating an image, or design, ultimately a voice, that people can absorb into their lives. Branding lets people have a part of your “product/company” and take it with them. One may even lend their own voice to your particular brand; i.e. sport fans. A sport fan will buy items to support their favorite teams while fighting for respect, integrity and anything else that goes along with a “fan/customer” of any brand. What you are selling is almost unimportant compared to how you brand it.

I live in entertainment. That's my world. I am an entertainer who also happens to own a productions company. What does my company do? We Consult, Market, and Develop. I wanted to learn everything I could about marketing so I could become successful in all that I do. I've yet to master marketing, since it is ever changing, but I've become accustom to how marketing works by being involved with it so often. I am sure, following my blog, you've learned that I have a band, I do comedy, act, write, and also eat ice cream... a lot. The point is, each of these ventures have a different brand. Silly, dark, philosophical, etc.

The advantage of a woman comes from their brand. A woman's beauty is defined by their onlooker. Everyone has a perception of beauty. What woman have over men is men have very little standards when it comes to what they find beautiful. Also, woman, intended or not, have the mindlessness of man to help bring a woman's brand to life easier than when men market. How so? I am about to generalize, men follow woman (especially woman starting out in any field) with the hopes that they have a chance to have sex with that woman. Will it happen? Most likely not (98% chance of a no). Men don't care though. They have hope.

Hope is a beautiful thing for men. So... woman get more follows, likes, friends, sales, over men. The statistics don't lie. Oh, plus, women tend to understand marketing a lot better than men. A fun read ---> (LINK). I am not saying men can't marketing. The truth of it all comes down to more men are willing to follow women based on their desires as a man than on the branding it self. Thus the stereotypical macho marketing campaigns of “Hooters”, “Sports”, “Beer”, etc. These companies know what sells “Units”. Believe me, they get paid a lot of money to come up with seducing marketing campaigns.

• Macho 1 (Video) So true!
• Macho 2 (Video) Wearing this gets you laid.
• Macho 3 (Video) Drink this and get the lady.
• Macho 4 (Video) This one gets you AIDs... oh and says fat women are bad.

The things we learn by watching closely. Enjoy!